- customer loyalty instrument by dick basu

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customer loyalty instrument by dick basu -


A widely cited model of customer loyalty is the typology proposed by Dick and Basu (1994) that depicts loyalty as a two-dimensional construct involving relative attitude and repeat patronage. Sep 13, 2016 · The classic model of loyalty proposed by Dick and Basu (1994) assumes that customers can be naturally classified in four loyalty conditions. This model has been tested with cross-sectional data and measures of recalled or retrospective consumer loyalty.Cited by: 10.

Keywords: Customer loyalty, Dick and Basu loyalty typology 82 Australasian Marketing Journal 12 (3), 2004 predictive ability of the Dick and Basu model in this market. We conclude by discussing the generalisabilty of the model. 2. Methodology The vehicle for this research was a survey of personal retail banking customers from one bank in one Cited by: 83. A widely cited model of customer loyalty is the typology proposed by Dick and Basu (1994) that depicts loyalty as a two-dimensional construct involving relative attitude and repeat patronage. However, while Dick and Basu conceptualise the loyalty construct, they do not operationalise it or provide empirical evidence of its predictive ability.Cited by: 83.

Testing Dick and Basu’s Customer Loyalty Model Ron Garland & Philip Gendall Abstract A widely cited model of customer loyalty is the typology proposed by Dick and Basu (1994) that depicts loyalty as a two-dimensional construct involving relative attitude and repeat patronage. However, while Dick and Basu conceptualise. PDF | Customer loyalty presents a paradox. Many see it as primarily an attitude-based phenomenon that can be influenced significantly by customer relationship management initiatives such as the.